Floor graphics are a powerful and eyecatching way to display promotional visuals directly on the ground. Widely used in shopping malls, subway stations, TV studios, and sports venues (such as basketball courts, badminton courts, and table tennis areas), they serve as a costeffective and visually impactful advertising tool.
In addition to advertising, floor decals can also be used for surface protection during construction or renovation—applied on wooden floors, stone, or glass—to prevent damage or contamination. They can be removed cleanly after project completion.
Typically, floor graphics are created by printing images on vinyl adhesive media and laminating them with a protective antislip film. For hightraffic or outdoor applications, a duallamination process may be used to improve durability and abrasion resistance.
Based on materials and durability, floor graphics are generally classified into four types:
1. Standard Floor Graphics
Material: White/black adhesive vinyl + standard floor lamination
Use: Shortterm promotions, events
Features: Removable within 1 year, minimal adhesive residue, economical.
2. Midrange Floor Graphics
Material: Imported Starpaper vinyl + antislip lamination
Features: Excellent ink absorption, vibrant colors, good adhesion, clean removal, lifespan 1–2 years.
3. Premium Floor Graphics
Material: Imported 3M vinyl + antislip lamination
Features: Rich color performance, strong adhesion, easy to install and remove, minimal residue, lifespan up to 2–3 years. Ideal for highend indoor commercial use.
4. Special Effect Floor Graphics
By optical performance:
Reflective Floor Graphics
GlowintheDark Floor Graphics
Available lamination types:
Matte antislip film
Textured antislip film
Industrialgrade antislip film
Clients can choose suitable materials and finishes based on intended lifespan, surface type, environment, and branding level.
